In a recently available survey done by the Pew Research Center discovered that 65% of ALL U.S. adults now use social media sites. That is a surge of 61% from the prior year.

Why is your organization still on the fence about using social media?

That was the question that I asked myself because those folks coming on line hit the sweet spot of what an ideal customer appears like in your niche or business. The majority of the growth came from those over 30 yrs . old. Even folks who have already been indifferent to the internet in general are coming up to speed as 33% of those over 65 use and participate in social networking. (That’s a 20 percent increase from the entire year before!)

In internet marketing, you go where your traffic is!

If you’re a marketer, whether it is bricks and mortar or the internet, you always wished to go where the masses were huddled. Not long ago, that meant you’ll go to radio, TV or newspapers. The approach there was that you shot your message out in shotgun fashion and hope it hit enough interested parties that would like your service or product.

Now with the internet (and especially Facebook) you can really hone in on your likely customer. If among your customer personas is women who live within 25 miles of Orlando, are married and the household income is $50,000 or even more, that is all of your message will probably hit.

Define your ideal customer and go after it!

So, the idea here is to know your customer persona or personas. Exactly what is a persona? Take a moment and define what/who constitute your ideal customer for the product or service. This is very enlightening because if you take time to do this, you are going to be so much farther before your competition!

Give that persona a name and begin selling to it!

You have heard the word “soccer moms” right? Well, car manufacturers understood who their ideal customer was for his or her mini-vans. They then tried to sell into that market, paid attention to their feedback and honed their message until it resonated perfectly with that persona.

So, whether you choose a generic term or work with a name like I do with a product that I sell on another site “Nate Newbie”, I make reference to them and market compared to that persona.

Your takeaway out of this article…

Upfront, in the event that you aren’t using social media for the business, you are only hurting yourself, because your visitors AND your competition is doing so!

If you are using social media with your marketing, are you currently giving it enough (and the right) effort?

Know and understand your customer by determining what the theory one is. Adult social network Give it a name and sell to it

Are you interested in how exactly to use social media in your organization? Don’t know where to start or which sites you should be using for your business?

Believe it or not, not doing social media right can actually harm your business.

If you are looking free of charge tips or advice on how to approach your social media, go to Social Media Dudes and receive the F.R.E.E report on the 7 Myths of SOCIAL MEDIA MARKETING