After almost 13 successful years in the Swedish music industry, producer & artist William Fredriksson felt he was losing the passion for music. He had left his solo artist career behind him several years earlier, despite selling gold, and was starting to feel less and less motivated in his production – he needed a change. He recently returned under the moniker, Will Laroca, who’s recent debut single “Holy Ones,” was a stunning pop-driven EDM track with an inspirational and spiritual message, received high praise from critics & media outlets, fellow DJs, and music lovers alike.
“The transition into house music came from a genuine interest in mixing different music styles and experimenting with different tempos and genres. Because of my hip-hop background with very meaningful and personal text and content, it came naturally to me to mix them and create my own take on EDM with deep lyrics. I’m a musician with the greatest respect for the art of music. The possibility to express emotions, dreams and thoughts through a song is what drives me. I basically fell in love with making melodies.” – Will Laroca
Now, he’s back with an exhilarating new single, “Northern Lights“, signed to Virgin Music Sweden, drawing inspiration from his Swedish heritage and the natural light phenomenon. It’s a addicting slap house tune powered by bright violin melodies, inspired by old Swedish folk music, hailing back to the 14 & 15th centuries, as well as the ancient Old Norse musical style from medieval times. “Northern Lights” sends the message that even when you’re in the coldest and darkest of places – the northern light serves as a metaphor for hope.
“The Northern Lights is a metaphor for the guiding light of positivity I felt when I was able to bring myself from a dark place. To me it was with the help of my faith, but for others it can be something else, the positive force that has the power to guide you through tough times.” – Will Laroca